According to a marketing summit organized by CII, there is a need to relook at the traditional concept of a firm’s marketing department keeping in view the growing focus on the consumer.
Andre Nair, CEO, WPP Marketing, added that the idea was to reach a target audience that wouldn’t be reached in an efficient manner via [...]
Posts Tagged ‘CRM’
Marketing concept needs to be reassessed
August 28th, 2010 
admin 
Posted in Online Marketing 
Tags: advertising, branding, conventional media, CRM, marketing, product innovation, product life cycle 
No Comments »Time for changing marketing concept
July 28th, 2010 admin According to a marketing summit organized by CII (Confederation of Indian Industry), it is time for relooking the traditional concept of a marketing department in a business. This change in approach was attributed to the growing focus on the consumer.
It was remarked by Ramesh Vangal, chairman, CII marketing & brand committee that marketing needs quick [...]
