According to a marketing summit organized by CII, there is a need to relook at the traditional concept of a firm’s marketing department keeping in view the growing focus on the consumer.
Andre Nair, CEO, WPP Marketing, added that the idea was to reach a target audience that wouldn’t be reached in an efficient manner via [...]
Posts Tagged ‘branding’
Marketing concept needs to be reassessed
August 28th, 2010 
admin 
Posted in Online Marketing 
Tags: advertising, branding, conventional media, CRM, marketing, product innovation, product life cycle 
No Comments »Time for changing marketing concept
July 28th, 2010 admin According to a marketing summit organized by CII (Confederation of Indian Industry), it is time for relooking the traditional concept of a marketing department in a business. This change in approach was attributed to the growing focus on the consumer.
It was remarked by Ramesh Vangal, chairman, CII marketing & brand committee that marketing needs quick [...]
Small Business Branding – How to approach?
May 12th, 2010 admin When it comes to marketing your small business, branding can do the trick. This is exactly what this YouTube video is all about. Simple, precise, educative, and effective info is all what you get by watching this video.
