June 11th, 2010 
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In the competitive business environment of today, no business can afford to neglect the efficacy of social networking sites such as Twitter. This is because these networking sites are not just about making new friends or sharing information, but also about promoting prospects of small and big businesses, especially before the local customers.
The Twitter platform is useful for business owners and marketers since this cost-efficient marketing tool has great appeal and more than useful to create and retain demand.
From NYtimes.com:
Twitter is not just for businesses that want to lure customers with mouth-watering descriptions of food. For Cynthia Sutton-Stolle, the co-owner of Silver Barn Antiques in tiny Columbus, Tex., Twitter has been a way to find both suppliers and customers nationwide.
Since she joined Twitter in February, she has connected with people making lamps and candles that she subsequently ordered for her shop and has sold a few thousand dollars of merchandise to people outside Columbus, including to a woman in New Jersey shopping for graduation gifts.
“We don’t even have our Web site done, and we weren’t even trying to start an e-commerce business,” Ms. Sutton-Stolle said. “Twitter has been a real valuable tool because it’s made us national instead of a little-bitty store in a little-bitty town.”
Scott Seaman of Blowing Rock, N.C., also uses Twitter to expand his customer base beyond his town of about 1,500 residents. Mr. Seaman is a partner at Christopher’s Wine and Cheese shop and owns a bed and breakfast in town. He sets up searches on TweetDeck, a Web application that helps people manage their Twitter messages, to start conversations with people talking about his town or the mountain nearby. One person he met on Twitter booked a room at his inn, and a woman in Dallas ordered sake from his shop.
If you are a business owner or online marketer, it is time for you to go online and join hands with Twitter to promote the prospects of your business.
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