February 2nd, 2011 
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Nokia recently launched its affordable mobile phone, Nokia X2-01, with QWERTY kepad in Gujarat in an attempt to target youngsters who want to be connected to social networking sites.
Head service marketing, Nokia India, Jasmeet Gandhi told mediapersons, “The Nokia X2-01 is competitively priced with colourful design and optimised for messaging performance.”
From in.finance.yahoo.com:
“Among mobile phones, QWERTY category of phones are the fastest growing segment where messaging and accessing emails could be faster,” he said.
“The X2-01 is targeted at the youngsters who want to be connected with the internet and social networking sites, and want information on the go,” Gandhi said.
It has been kept in the affordable range looking at the spending capacity of college goers and teenagers, he added.
Gandhi said with the new 3G spectrum coming in place, Nokia is also planning to add more 3G enabled phones to its portfolio.
In the past few years, the company has seen more business coming from the rural market rather than the urban centres, he added.
Gandhi said the primary reason behind the growth from rural areas was due to the fact that mobile operators have now started exploring the rural markets.
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