June 17th, 2010 
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The new logo of Satyam Computer Services Ltd, which was recently rebranded as Mahindra Satyam, with Tech Mahindra in Grey and Satyam in red is appearing all over the side boards along some of the best brands in the world in the ongoing FIFA World Cup 2010 in South Africa.
Hari Tallapalli, chief marketing and chief people officer of the IT outsourcing company, said in a communique to their associates that involvement with FIFA tells that the glory story of Satyam has just began.
From Business-standard.com:
Satyam Computer Services Ltd’s (rebranded as Mahindra Satyam), new logo — a dual-colour logo with Tech Mahindra in Grey and Satyam in red — appearing across the side boards alongside some of the best brands in the world at the ongoing Fifa World Cup 2010 in South Africa, tells that the story of our glory has just began, Hari Tallapalli, chief marketing and chief people officer of the IT outsourcing company, said in a communique to their associates (as Satyam calls its employees).
“July brought in a great cheer for Mahindra Satyam, the Mahindra Group and India, as a whole. We are proud to be the first Indian company to be associated with one of the world’s biggest sporting events – the 2010 Fifa World Cup. Across $1billion worth of technology assets, 1 million-odd hours of development work, 3 million tickets, 250,000 accreditations, 130,000 volunteers, 1,000 vehicles, 64 matches, 10 stadia in South Africa, we are seamlessly integrating IT systems for the world to enjoy the game,” he said.
Satyam is the first Indian company to sign with FIFA as a sponsor and official IT provider for the 2010 and 2014 football world cup tournaments.
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