Archive for August, 2010

Angstro acquired by Google

Angstro, a startup that sorts news and information across social networks such as Facebook, has been acquired by Google Inc. according to a spokesman for the leading web search provider.
Microsoft, on the other hand, has announced partnerships with Facebook and Twitter for offering real time search results.
From Economictimes.indiatimes.com:
Palo Alto-based Angstro has developed applications to find [...]

Marketing concept needs to be reassessed

According to a marketing summit organized by CII, there is a need to relook at the traditional concept of a firm’s marketing department keeping in view the growing focus on the consumer.
Andre Nair, CEO, WPP Marketing, added that the idea was to reach a target audience that wouldn’t be reached in an efficient manner via [...]

Estate planning or Will – Which one is better

If you are about to name the new heir to your property and accumulated belongings, it is recommended that you opt for estate planning and not for making wills.
In this piece of information, we will be reading why estate planning is considered to be better than making wills.
From Economictimes.indiatimes.com:
Estate Planning is a process of accumulating [...]

Barclays settlement termed as sweetheart deal by US Judge

A federal judge considering the settlement between Barclays Bank Plc and the Justice Department in context to criminal charges that the bank violated U.S. trade sanctions called it a “sweetheart deal.”
U.S. District Judge Emmet Sullivan said at a hearing that he was concerned about the settlement in which the bank has agreed to [...]

Legal monitoring of BlackBerry data will be allowed in India

Research In Motion, the maker of BlackBerry mobile devices, has announced that it will be allowing security agencies from India only to do legal data monitoring of its subscribers. It is worth noting here that India has already asked RIM to offer access to e-mail and messenger data or face ban.
The Canada-based [...]

Developing Marketing Plan Budget

In this YouTube video, Mike Mitchell talks about easy yet highly effective ways for developing and implementing marketing plan budget. This video emphasizes upon types of advertising that can be utilized by businesses in their quest to stay ahead of the competition and build credibility with existing and potential customers.

Request for bankruptcy protection filed by Mexican airline

The largest airline of Mexico, Mexicana de Aviacion, has announced that it has filed for bankruptcy protection in Mexico and the U.S. after flight attendants and pilots rejected a deal for cutting pay and staffing.
Mexicana has filed the request in a Mexico City court for restructuring its cost and insure company’s viability. It [...]

Target Marketing Creates Great Revenues

To optimize target marketing resources we need effective budget acting on selected market. Target marketing is an effective way to reach to customers. Target marketing is another efficient method to generate revenue. Once you know your customers it is better to communicate and deal with them. Knowing the consumer base in detail will enhance the [...]