According to a marketing summit organized by CII (Confederation of Indian Industry), it is time for relooking the traditional concept of a marketing department in a business. This change in approach was attributed to the growing focus on the consumer.
It was remarked by Ramesh Vangal, chairman, CII marketing & brand committee that marketing needs quick [...]
Archive for July, 2010
Time for changing marketing concept
July 28th, 2010 
admin FIFA World Cup is a global marketing opportunity
July 22nd, 2010 admin The FIFA quadrennial tournament — the World Cup – is an event that attract attention of billions of people (read potential customers) worldwide and this is evident from the fact that global advertisers do not want to leave any available opportunity, small or big, to make the most from the most followed sports in the [...]
Posted in Business Reviews 
Tags: FIFA, FIFA World Cup, marketing campaigns, marketing monies, World Cup 
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