Archive for June, 2010

US lawmakers fear of privacy laws by Google

Three US lawmakers have expressed concerns tat Google Inc may have violated U.S. privacy laws and want to know much of personal data was collected by the company by its project to photograph streets across the country and how this data will be used.
California Republican Rep. Joe Barton, California Democrat Henry Waxman and Massachusetts Democrat [...]

Experience a new world of Online Marketing

If you think that online marketing is not your cup of tea, for whatever reason, this YouTube video will give you more than just a reason to think and act again. This video is one of the best free videos on promoting products and services of a business on the web and is highly recommended [...]

Assessing Market Competition

If you are a business owner striving to put your business on the path of success, this YouTube video will help you evaluate the nature of market competition and important aspects of the competition. This video is an exceptional guide for all, especially those who have just started their business.

MBNA awarded Marketing Week Award for Data driven Marketing

MBNA, a Bank of America company, was recently awarded the Data driven Marketing Award for its SAS Marketing Optimisation campaign from Marketing Week.
MBNA won the award beating big names such as Sainsbury’s Business Direct and Churchill and Direct Line Insurance, after displaying understanding of the shifting marketing landscape and the capability of engaging its customers [...]

Marketing divisions to be restructured by Disney

The theatrical, home entertainment and pay-per-view marketing divisions of The Walt Disney Company have been integrated that saw the departure of Alan Finney, long term studio boss.
Sonia Bijelic, who was most recently at ANZ Bank, has been appointed to take the newly created role of head of studio marketing. Sonia will be entrusted with the [...]